Case Study Archive - Digital Innovation Group

Optimising 650 pieces of organic content to deliver a 19% YoY uplift in organic transactions

Expedia – SEO, Online PR & Content Optimisation

Content Optimisation

Performance Marketing initative with video completion rates in excess of 85% and click-through rates of 5%

Diadora – Make it Bright

Digital Marketing

95.75% of displayed inventory was viewable and achieved an amazing 8.6% CTR

World of Warcraft – Performance Advertising

Performance Marketing

Using story telling and inspiring video to deliver a 40% uplift in media effectiveness compared to the incumbent agency

Destination Canada – Paid Media

Performance Marketing

International content strategy across 8 languages with 34% increase in organic traffic

Asics – SEO & Content Marketing

SEO & Content Marketing

Making Better the market leaders in the UK above Virgin Active with a 131% increase in traffic YoY

Better – SEO & Content Marketing

SEO & Content Marketing

Achieving Digital PR coverage from 93 publishers and a 144% increase in organic search

Healthspan – SEO & Content Marketing

SEO & Content Marketing

Programmatic in-banner advertising campaign to drive ds to the Visit Cyprus website.

Visit Cyprus – In-Banner Advertising

Performance Marketing

Global 1st page rankings for key terms including Analytics and 54% more visitors in first 30 days

SAS – European SEO & Content Marketing

SEO & Content Marketing

50% reduction in bounce rate and 500% digital wallet uptake through AP

PaySafe – User Journey Audit & Transformation Recommendations

Customer Experience

Identifying a new content strategy based upon empirical customer intent data pulled from Google.

Medela – Content Strategy & Buyer Journey Audit

Content Optimisation

Driving 15% of traffic on the Laureus Awards site and 71,000 from a bespoke Facebook video player

Laureus – Facebook Video Player

Performance Marketing