DISTINCTLY DEUTSCHLAND

FOUR MONTHS INTO OUR RELATIONSHIP, WE REACHED OVER HALF A MILLION PEOPLE, ON AVERAGE, PER WEEK.

DIG built Distinctly Deutschland from grass roots, developing the name, the brand and positioning, and honed Distinctly Deutschland's tone of voice.

We also populated an extensive photographic library: 600+ images that were hand-picked and collected from over 12,000 images.

All Case Studies
02

Overview

DIG was approached by a German entrepreneur, who had identified a unique niche in the US and UK travel market: bespoke German luxury tours crafted by a team of local specialists and guides with unique local destination knowledge.

DIG created their name, brand, and product, from the ground up, solidifying their identity, positioning, and tone of voice to create standout amongst generic, mainstream brands.

The team also built an extensive photographic library (600+ images were hand-picked and collected from over 12,000 images).

Brand identity was rolled out into online collateral, print, marketing materials, and also social media presence.

The site won 12 online awards and was further featured on numerous blogs while achieving a Google page ranking of 5 within its first 6 months.

AT A GLANCE

UX + UI Design
Development + Build
Social Media Strategy
Brand Strategy
Marketing
UGC Strategy
Moderation
UAT