APP PROTOTYPE TO DEMONSTRATE THE VALUE PROPOSITION FOR GROUND BREAKING MEDICAL DEVICE TO PHARMA AUDIENCE.
  • UX
  • Design
  • iOS Development
THE CHALLENGE.
Our client, the leading healthcare product supplier wanted to showcase their ground-breaking technology for a new smart inhaler at an industry R&D Event. As the product wasn’t launched yet, we were approached to help showcase the innovation to potential Pharmaceutical Partners. The experience had to feel real and like the interactions were happening live.
THE SOLUTION.
To understand their very different motivations for interacting with the data provided by the inhaler, we ran UX design and Research sessions over several weeks with all the target user groups: Patients, Healthcare Providers and Payers. From this we could understand what features we should showcase. We designed and built the app prototype for sales people to use at the event to showcase how the product and its associated applications might look and feel when launched.
THE RESULTS.
The launch event went extremely well and our client is in talks with four potential partners to take the product to launch.
“The event went extremely well. We expected 36 people but 130 people showed up. They LOVE the product and the app! A few people mentioned the solution that we are offering is beyond their imagination.
Thank you so much for the great work!!!”

UX Design Principle
Healthcare Client