AN APP DEPLOYED GLOBALLY TO SUPPORT AN INTERACTIVE EXHIBITION EXPERIENCE.
  • UX
  • Design
  • iOS Development
THE CHALLENGE.
Rolls-Royce cars are among the most luxurious and refined in the world. But Rolls-Royce wanted to change the perception that they were too exclusive and traditional. ‘Inside Rolls-Royce’ – Rolls-Royce’s first ever above-the-line campaign and public exhibition needed to go beyond simply showing the latest car range.
For the exhibition, we built an app for both iOS and Android, with incredible attention to detail to deliver a seamless experience.
THE SOLUTION.
Working with our partner Imagination, we created a digital experience that truly reflected the high standards of the Rolls-Royce brand. We took over London’s Saatchi Gallery and installed a Beacon powered experience, that led visitors through the exhibition seamlessly – keeping the app on their phone or tablet in sync with where they were. With 21 beacons in over 8 different zones throughout the Saatchi Gallery, content was triggered as visitors moved from room to room, allowing the app to show the level of detail that goes into making the ultimate British luxury brand. The implementation of Beacons was critical to the success of the app as it enhanced the experience Rolls-Royce wanted to give visitors while requiring little to no input from them in return, allowing for a seamless, uninterrupted journey through the exhibition.
THE RESULTS.
In the space of four days, 15,000 visitors attended the event with over 6,000 visitors using the app, and the #insiderollsroyce hashtag reached a potential audience of 41.9 million Twitter users. The London event was so successful, the exhibition was rolled out for a global tour across Europe, the US, Middle East and China with new languages and localised content.
“The best mobile agency I have ever worked with and the first I would recommend to my peers”

Tony Currie
Creative Technology Director At Imagination