Family Traveller approached DIG late 2012 with a brief to build a mould-breaking website to complement their print magazine launch, attract users and drive revenue.
The biggest challenge on this project was a phased delivery of a large and complex site to a series of strict deadlines. The first release, a powerful publishing platform with state-of-the-art social features, was needed in June 2013 to support the launch of the first issue of the magazine.
The next challenge was to build the “Destination Planner” experience by July 2013, when the second edition of the magazine was published. This feature, powered by Expedia’s API, would enable users to research family suitable hotels anywhere in the world and book a place to stay without leaving the Family Travel site.
Beginning with an in-depth customer research and competitor analysis phase, DIG produced a 360 degree view of the market, including user personas, key digital touchpoints and best-practice functionality and user experience recommendations.
The research phase helped shape Family Traveller’s strategy, both online and print, and helped stakeholders understand and agree upon what the website needed to deliver. Then armed with a deep and broad understanding of the market, DIG’s design and technical teams then set about specifying, designing and building the site on our “Singularity” CMS.
Since the initial launch DIG have provided a range of marketing services including social media strategy, digital marketing content production and running targeted SEO & PPC campaigns.
A cross-agency collaboration between 3 DIG companies – involving a team of senior designers, developers, project managers, UX researchers and architects and marketing planners and content producers – this ambitious platform was delivered on time and on budget. The site has seen significant growth (unfortunately we cannot share the metrics yet) and the development of new features are ongoing.
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