THE SUCCESS AND EXCITEMENT SURROUNDING THE 2015 EXHIBITION STAND AND SUPPORTING ASSETS ACTED AS A PLATFORM FOR US TO PROVIDE A BIGGER, BETTER AND BOLDER EXPERIENCE AT DMEXCO 2016.
  • Experimental
  • Print, Merchandise and Social assets
  • Brand Proposition Video
THE CHALLENGE.
Captify initially approached us to design their 2015 Dmexco Exhibition Stand from scratch. Being the market leader in adtech, they needed a stand that was unique and engaging and would succeed in cutting through the hubbub of one of the world’s most relevant digital marketing expos. We were in a unique position having worked on an entire universe of projects and collateral over the years with the client, knowing their brand inside out. The stand was an extension of this special relationship and it was this breadth of brand knowledge that would lay the foundations of the designed concepts.
THE SOLUTION.
We worked with a local build team to create a dynamic design that echoed Captify’s culture and origins. The concept visuals were inspired by everything industrial. The final offering included a use of natural materials, supporting the main focal point: a branded shipping container that acted as a meeting place, bar and showroom. Print collateral and other marketing materials were designed for distribution around the space and to generate exposure around the expo. Video presentation assets were also produced with 2016 seeing a successful implementation across 9 50in HD screens. In the lead up to each event, we produced social assets for Captify to promote the expo, shared on several platforms.
THE RESULTS.
2015 Dmexco was a complete success for Captify in no small part due to the design of their exhibition stand. A real excitement was created amongst guests with a unique experience that left a lasting impression across all touchpoints, and stood out from over 1000 other exhibitors. It was one of the most talked about stands at Dmexco, despite many exhibitors’ brands being more established with access to much bigger budgets. The stand demonstrated such a great manifestation of their brand that it led to our designing of the stand for 2016 where it was one of the busiest, again helping Captify get the absolute most out of the 2-day event.
“The stand: It looked incredible. We had so many comments about how it was the best stand at the show. We constantly had people stopping to take photos. It really stood out in a positive way.”

Dominic Joseph
Global CEO