The objective of the Evian Baby & Me campaign was to increase the global brand recognition for Evian as the mineral water of choice for the health conscious individual. Evian (a client of Havas Media) were looking for a partner to support the display viral seeding for Evian’s Baby & Me above the line advertising campaign created by BETC Paris.
The global advertising campaign featured adults walking past a mirrored window and interacting with their reflections which reflected child versions of themselves.
We were responsible for the real-time bidding and seeding into 11 key countries including the USA, UK, Canada, France, Germany, Russia, Japan, Singapore, UAE, Belgium and Switzerland. We identified 15,000 website across these countries and over a period of 5 days we used our cloud-advertsing platform to aggressively buy MPU space to maximise the brand exposure.
From our elements of the campaign we realised 460 million impressions across all countries, leading to 440,000 views on YouTube (2% of the global views over the period) and over 60,000 social network shares in prime instance (13.6% share actions). The complete campaign was awarded Top UK Ad of 2013 with 100 million YouTube views after 10 weeks globally. It sparked 334 viewer-created versions and more than 6.9 million viewers have shared the video on social networks.
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