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WE WORKED WITH CURZON CINEMAS TO CREATE AN ON-DEMAND FILM RENTAL SERVICE – FULLY OPTIMISED FOR THE BEST VIEWING EXPERIENCE ON EVERY DEVICE.
THE CHALLENGE.
Curzon Cinemas, the leading UK independent cinema company, offers around 450 films to consumers for a 48-hour rental period, with new films added each week and many titles offered to consumers at the same time as they are released in the cinema.
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THE SOLUTION.
The project initiated in February 2014 and launched in May. We implemented the service using our cloud-based software-as-a-service (SaaS) platform, which provides a complete solution for content publishing and monetisation. Content is received from a number of Curzon’s distribution partners and ingested, encoded, encrypted and hosted by the Microsoft Azure platform.
 
 
THE RESULTS.

The key consumer-facing elements of the service are the cross-platform responsive design website, which targets desktop, mobile and TV devices.

These seamlessly link into the cloud-based services to offer cross-platform payment and entitlement – pay on one device and watch on any other.

The website automatically adapts to the orientation and resolution of the device, where the images and user interface automatically resize to make best and most visually impactful use of the available screen real-estate. This ensures a high quality consumer experience on a variety of devices, operating systems and browsers.

MORE AWESOME.